Nadeshiko brand
The Nadeshiko brand is a project in which the Ministry of Economy, Trade and Industry, in collaboration with the Tokyo Stock Exchange, selects and announces companies that excel in promoting women’s advancement, and has been underway since FY2012.
It seems to be one of the efforts to promote women’s advancement, which is positioned as the core of Abenomics’ growth strategy.
By introducing listed companies that excel in “promoting the utilization of women” as stocks that are attractive to investors who place importance on improving corporate value over the medium to long term, the aim is to promote investment in such companies and accelerate their efforts. It seems that it can be used as one of the screenings for those who are thinking of investing in the medium to long term.
In addition, an article entitled “Disclosure of Number and Ratio of Female Officers” appeared in an article in the Nikkei newspaper on Saturday, August 23, and the content is as follows.
On the 22nd, the Financial Services Agency announced an amendment to information disclosure that requires major companies and listed companies to disclose the number of female executives. ~ Abbreviation ~ Whether or not a company can utilize women is useful for seeing medium- to long-term competitiveness. It motivates companies to appoint women by allowing them to be evaluated by investors through information disclosure.
So, it seems that this can also be used to a great extent when searching for an investee company.
It may be our common sense that both men and women must be very good at becoming executives of large companies, but activities such as the “Ikumen Project” that encourage male employees to participate in childcare. It is becoming more active at the grassroots level, and I feel that the support and understanding of childbirth and childcare, which working women will be very concerned about, is steadily expanding.
As a matter of fact, there may be things that only women can do (lactation, etc.) and fields that men are good at (hard work, etc.), so understanding will be better, and life work balance will be realized and productivity will be improved. If brought, I feel that we will be closer to a brighter and more energetic Japan.
By Admin|2014-08-25|2014,News Release|